Field Logistics
Where every mile and every minute count
At that scale, the difference between an optimized route and a manually planned one can represent $50–$100 per truck per day, and multiplied across the fleet and across the year, the impact on profitability is significant. Customer expectations in B2B delivery have shifted permanently. Real-time tracking, accurate ETAs, and proactive delay notifications are no longer differentiators; they’re table stakes.
The regional operators that can’t provide this visibility lose accounts to competitors that can, regardless of price or service history.
B2B courier services, propane delivery, and last-mile logistics operators compete on route efficiency and delivery reliability. Every unnecessary mile, every missed delivery window, and every manual coordination step erodes the margin per stop that determines profitability. The operational pattern is consistent: a fleet of drivers executing delivery routes across customer locations, with real-time visibility needs for dispatchers, proof-of-delivery requirements for billing, and customer expectations for tracking and communication that increase with every passing year.
The tools that exist for this space tend to serve either enterprise-scale operations or consumer delivery. The mid-market (regional operators with 10–50 vehicles) often finds that the available options are either over-engineered for their needs or missing the specific capabilities their operation requires. The unit economics of field logistics are unforgiving.
A regional courier with 25 vehicles making 150 stops per day operates on margins measured in single-digit dollars per delivery.
What We See
Operational patterns in this industry
Margin-per-stop economics
Every delivery has a cost (driver time, fuel, vehicle wear) and a revenue (delivery fee or contract rate). Profitability depends on maximizing stops per route while minimizing miles between them. Route density is the primary driver of unit economics.
Time-window pressure
Business customers have receiving hours, dock availability constraints, and staff scheduling that create delivery windows. Late deliveries aren’t just inconvenient; they may not be accepted, requiring a costly return trip.
Proof-of-delivery requirements
B2B deliveries require documented evidence of what was delivered, when, to whom, and in what condition. Incomplete proof of delivery creates billing disputes, damage claims, and contract compliance issues.
Fleet asset utilization
Each vehicle represents a significant capital investment generating revenue only when it’s on the road, loaded, and moving toward the next stop. Downtime for maintenance, loading, and dead-heading between routes directly reduces the return on that investment.
The Operational Challenge
Where the friction lives
Route planning complexity
Creating daily routes that balance delivery density, time windows, vehicle capacity, and driver hours-of-service constraints. Routes change daily as customer orders fluctuate, and the planning process often begins before all orders are confirmed. Manual route planning by experienced dispatchers consistently leaves 15–25% optimization potential on the table.
Real-time visibility gaps
Dispatchers and customers need to know where every driver is, what’s been delivered, what’s remaining, and whether any deliveries are at risk of missing their window. Without real-time tracking, this information is gathered through phone calls and text messages, pulling drivers off the road and consuming dispatcher bandwidth.
Proof of delivery fragmentation
Signatures on paper manifests, timestamped photos on personal phones, and verbal confirmations create a fragmented evidence trail that’s difficult to search, impossible to audit, and inadequate for resolving disputes. When a customer claims a delivery was missed or damaged, the burden of proof falls on the operator.
Customer communication overhead
Meeting B2B customer expectations for delivery tracking and ETA updates requires either real-time systems or dedicated staff making outbound calls. The latter approach doesn’t scale and creates a labor cost that grows with each customer added.
Fleet maintenance and compliance
Managing preventive maintenance schedules, DOT compliance requirements, and vehicle inspections across a fleet of 10–50 vehicles. Unexpected breakdowns don’t just cost repair money; they disrupt delivery schedules and may cause missed deliveries across an entire route.
Driver performance and accountability
Understanding which drivers consistently complete routes efficiently, handle exceptions well, and maintain delivery quality. Without data, management relies on customer complaints and subjective observation, catching problems after they’ve affected service quality.
What We Build
Solutions for this industry
Route optimization platform
Algorithmic route planning that factors in delivery density, time windows, vehicle capacity, driver constraints, and real-time traffic conditions. Routes optimized for total cost, not just mileage, but fuel consumption, driver hours, and delivery success probability. Dynamic re-routing when conditions change during the day.
Real-time fleet tracking
Live GPS tracking of every vehicle with automatic delivery status updates. Dispatchers see the entire fleet on a single dashboard. Geofence triggers update delivery status automatically when a driver arrives at and departs from a customer location, requiring no manual status entry.
Digital proof of delivery
An integrated mobile system that captures signature, photo documentation, delivery timestamp, and GPS coordinates in a single workflow. Records are searchable, attached to the customer account, and available for immediate retrieval when disputes arise. Barcode scanning for item-level verification.
Customer self-service portal
Real-time delivery tracking, accurate ETAs, delivery history, and account management accessible to customers without calling dispatch. Automated notifications for approaching deliveries, completed deliveries, and exceptions.
Fleet management system
Preventive maintenance scheduling tied to mileage and usage data, compliance tracking for DOT requirements, and vehicle inspection documentation. Maintenance alerts trigger before breakdowns occur. Vehicle assignment logic considers maintenance schedules when building routes.
Driver performance analytics
Route completion data, delivery time accuracy, exception rates, and customer feedback compiled into actionable performance metrics. Identifies coaching opportunities, recognizes top performers, and provides data for objective performance conversations.
Platform Capabilities
What the platform looks like
Route planning engine
Multi-constraint route optimization with daily planning and mid-day re-routing capability. Handles variable order volumes, recurring deliveries, and priority shipments within the same planning framework.
Driver mobile app
Turn-by-turn navigation, delivery checklist, signature capture, photo documentation, and exception reporting. Minimal training required. Designed for drivers delivering packages, not managing software.
Dispatch dashboard
Fleet-wide visibility showing all active routes, driver positions, delivery progress, and exceptions. One-click communication with drivers for re-routing or priority changes.
Customer portal
Branded tracking page showing real-time delivery status, estimated arrival windows, delivery history, and account information. Embeddable tracking links for customer integration.
Billing integration
Delivery data flowing directly to invoicing, with rate calculation by distance, weight, service level, and customer contract terms. Proof-of-delivery attached to each billable event.
Operations analytics
Route efficiency metrics, delivery success rates, cost-per-stop analysis, and customer service level reporting. Data that informs both daily operational decisions and strategic planning.
Custom Residential Operations Platform
How a field-based operation recovered 10 hours per week of administrative overhead through purpose-built mobile tools.
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